Translate:
BIG versus small, the optimum pest service in Salem
Why smaller companies like yours 𝘀𝗵𝗼𝘂𝗹𝗱 𝗻𝗼𝘁 𝗵𝗶𝗿𝗲
𝙇𝘼𝙍𝙂𝙀 𝙋𝙀𝙎𝙏 𝘾𝙊𝙉𝙏𝙍𝙊𝙇 𝘾𝙊𝙍𝙋𝙊𝙍𝘼𝙏𝙄𝙊𝙉𝙎.
𝙇𝘼𝙍𝙂𝙀 𝙋𝙀𝙎𝙏 𝘾𝙊𝙉𝙏𝙍𝙊𝙇 𝘾𝙊𝙍𝙋𝙊𝙍𝘼𝙏𝙄𝙊𝙉𝙎 do have an important role in the industry; with their multi-state branch locations, they can best serve large multi-state and international corporations, like Intel or Target for example. However, they recoup the losses of these low-ball corporate contracts by overcharging smaller companies like yours at twice their corporate rate.
For small businesses like yours, it doesn’t make sense to subsidize
their expensive corporate operating costs.
Your business does not benefit from corporate pest control executive profit bonuses and their shareholder's stock performances; nor from a large multinational corporation with many thousands of employees, a rigid business control environment where technicians don't have any autonomy, nor any business flexibility; which is fundamentally imperative with any
pest service. Instead, they are primarily set up to service other
national and multinational corporations.
𝙇𝘼𝙍𝙂𝙀 𝙋𝙀𝙎𝙏 𝘾𝙊𝙉𝙏𝙍𝙊𝙇 𝘾𝙊𝙍𝙋𝙊𝙍𝘼𝙏𝙄𝙊𝙉S are headquartered out of state, and commonly reroutes service requests for rodents, spiders, or ants and rats in Salem, or pests, bed bugs or rats in Portland for example, at least twice before it reaches your technician; with this process and their hectic schedule, it may take them up to 24 hours to completely address your pest exterminator service needs, hopefully that delay
won't adversely affect your customers too much.
Your 𝙇𝘼𝙍𝙂𝙀 𝙋𝙀𝙎𝙏 𝘾𝙊𝙉𝙏𝙍𝙊𝙇 𝘾𝙊𝙍𝙋𝙊𝙍𝘼𝙏𝙄𝙊𝙉 will raise your rate automatically 5-10% every year until you complain or cancel. For example, a monthly rate will jump from $122 to $128-$134, x12 months; that’s 25-30% higher than my rate. Veteran Commercial Services would likely charge a low monthly rate of only $90 in that hypothetical situation.
Your 𝙇𝘼𝙍𝙂𝙀 𝙋𝙀𝙎𝙏 𝘾𝙊𝙉𝙏𝙍𝙊𝙇 𝘾𝙊𝙍𝙋𝙊𝙍𝘼𝙏𝙄𝙊𝙉 charges you a monthly rate for carefully limited “cookie cutter” style services, which are designed to maximize their corporate bonus revenue from subsequent “special” or “extra” service charges and equipment replacement.
𝙇𝘼𝙍𝙂𝙀 𝙋𝙀𝙎𝙏 𝘾𝙊𝙉𝙏𝙍𝙊𝙇 𝘾𝙊𝙍𝙋𝙊𝙍𝘼𝙏𝙀 technicians receive only 25% of what you pay their corporation; and to earn a family supportive income, your technician must service @190-200 customer accounts within 20 business days per month; thus, limiting the amount of dedicated time for each of their customers. Therefore, even though you’re paying a premium rate, only a fraction of it compensates the very technician that provides and defines the genuine value of your pest service. Indeed, the 𝙇𝘼𝙍𝙂𝙀 𝙋𝙀𝙎𝙏 𝘾𝙊𝙉𝙏𝙍𝙊𝙇 𝘾𝙊𝙍𝙋𝙊𝙍𝘼𝙏𝙄𝙊𝙉 you’re currently paying, degrades your potential service value by substantially undervaluing your technician’s preeminent role.
𝙇𝘼𝙍𝙂𝙀 𝙋𝙀𝙎𝙏 𝘾𝙊𝙉𝙏𝙍𝙊𝙇 𝘾𝙊𝙍𝙋𝙊𝙍𝘼𝙏𝙀 technicians are expected to give the best customer service for bugs in Salem, but because they have a heavy burden to bear, they simply do not have the time to provide the exterminator service quality that you’re paying their corporation for. I watch them at their accounts spraying around the exterior and processing their service report in their trucks, and in just 10 minutes before leaving for their next 10-minute account. Your business demands much more than that!
